Cookies and other tracking technologies

This Information about Cookies and other Tracking Technologies is for visitors of our website (“Website”).

It supplements the Data Protection Guideline as displayed above and explains what Cookies are, how we use Cookies, what are your choices regarding Cookies and where you can find further information about Cookies.

By continuing to browse or use our Website, you agree that we can store and access Cookies and Other Tracking Technologies as described in this Information.

Cookies and other Tracking Technologies

A Cookie is a small text file that can be stored on and accessed from your device when you visit our Website, to the extent you agree. The other tracking technologies work similarly to Cookies and place small data files on your devices or monitor your Website activity to enable us to collect information about how you use our Website. This allows our Website to recognize your device from those of other users of the Website. The information provided below about Cookies also applies to these other tracking technologies.

Use of Cookies and other Tracking Technologies

SnusArena uses Cookies and Other Tracking Technologies to identify you and your interests, to remember your preferences, and to track your use of our Website. We also use Cookies and Other Tracking Technologies to control access to certain content on our Website, protect the Website, and to process any requests that you make of us.

To administer our Website and for research purposes, SnusArena also has contracted with third-party service providers to track and analyze statistical usage and volume information from our Site users. These third-party service providers use persistent Cookies to help us to improve the user experience, manage our Website content, and analyze how users navigate and utilize the Website.

Our legal basis for the use of these Cookies is our legitimate interest in connection with the above mentioned purposes (see art. 6 para. 1 lit. f GDPR). You will be informed subsequently on how you can avoid the data processing mentioned above.

Which Cookies are used on this Website?

Our Website uses two types of Cookies: persistent Cookies and session Cookies. Persistent Cookies are stored on your device for a longer period of time after your browser has been closed and are used, for example, to log the choices you made during earlier visits. Session Cookies are stored temporarily in your browser, for example, to remember what language you selected. These are erased automatically after your browser is closed.

There are also third-party Cookies, meaning that the Cookies do not originate from us, but from someone else. Third-party Cookies are often used for web statistics, such as Google Analytics, but also for marketing purposes.

Third Party Cookies

In some cases, SnusArena uses third-party Cookies by trusted third parties. In the following section we will provide you with more detailed information about this kind of Cookies.

Our legal basis for using this kind of Cookies (and the respective services) is our legitimate interest in improving our services and products, Website statistics and in providing the users with personalized information (see art. 6 para. 1 lit. f GDPR). You can oppose to the data processing by Cookies at any time. Please find below information on how to opt-out / deactivate Cookies.

Use of Google Analytics (third-party Cookie)

SnusArena uses Google Analytics, a web analysis service provided by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ( Google (Universal) Analytics uses methods that allow analysis of your use of the Website, such as Cookies. The information generated on your use of the Website is usually transferred to a Google server in the USA and stored there. Due to the activation of IP anonymization on this Website, the IP address will be shortened within Member States of the European Union or in other contracting states acceding to the Agreement on the European Economic Area and in Switzerland before transmission to the USA. Only in exceptional cases is the full IP-address transmitted to a Google server in the USA and shortened there. The anonymized IP address transmitted by your browser in the context of Google Analytics will not be combined with other Google data.

This information is used to evaluate your use of the Website, in order to compile reports on the activities on our Website and to provide other services associated with the use of the Website for the purpose of market research and customizing the Website. This information is also forwarded to third parties where this is required by law or if third parties have been commissioned to process this data. Under the terms of Google Inc., under no circumstances will the IP address be used in connection with other data relating to the user.

Users can prevent Google's collection of the data generated by the cookie that relates to a user's use of the Website (including their IP address) and Google's processing of this data by downloading and installing the browser plug-in available via the following link:

Use of Google Tag Manager (third-party Cookie)

SnusArena also uses Google Tag Manager in order to manage Cookies and pixels for tracking tools and other tools. The Tag Manager tool itself is a cookie-free domain and does not collect any personal data. Instead, the tool triggers other tags that may in turn collect data. If you have performed a deactivation at domain or cookie level, this remains in place for all tracking tags implemented using Google Tag Manager. You can prevent the setting of this cookie at any time (see How do I turn off Cookies?).

Use of SnapEngage (third-party Cookie)

SnusArena uses SnapEngage Live Chat to provide customer service and live chat functions. Snapengage Live Chat is provided by Snapengage LLC., 1722 14th St., Suite 220, Boulder, CO 80302, USA. Snapengage sets Cookies to enable customer service, to see how a user moves on the Website and to provide support between sessions. This means that when a visitor, for example, uses the live chat, SnapEngage can remember this visitor between sessions by storing the personal information the visitor has specified. SnapEngage also sets Cookies to improve their own service.

The following data is collected using this cookie: anonymous data (Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Internet Service Provider, Page Views ) and pseudonymous data (IP Address (EU PII), Clickstream Data).

Use of DoubleClick (third-party Cookie)

This Website uses DoubleClick by Google, a service provided by Google, to provide advertisements that are based on the use of previously visited websites. Google uses a so-called DoubleClick cookie, which enables recognition of your browser when you visit other websites. The information generated by the cookie about visiting these websites (including your IP address) is transmitted to a Google server in the USA and stored there.

Google will use the above-mentioned information to evaluate your use of the Website in order to compile reports on the Website-activities and advertisements for the Website operator and to provide further services relating to use of the Website and the internet. Google may forward such information, where appropriate, to third parties, if required by law or where such third party processes such information on behalf of Google. Google will not associate your IP address with any other data held by Google.

You may reject re-targeting at any time by de-installing the respective Cookies in the menu of your internet browser.

Refuse or withdraw of consent to the use of Cookies

If you do not want Cookies to be dropped on your device, you can adjust the setting of your Internet browser to reject the setting of all or some Cookies and to alert you when a Cookie is placed on your device.

On the following pages you will find explanations of how to configure the processing of Cookies in the most common browsers:

- Microsoft Windows Internet Explorer
- Microsoft Windows Internet Explorer Mobile
- Mozilla Firefox
- Google Chrome for Desktop
- Google Chrome for Mobile
- Apple Safari for Desktop
- Apple Safari for Mobile

If you block or limit Cookies on the Website, it is possible that you will not be able to use all of the services and functions on the Website.

Information about personal data

Read more about how SnusArena collects, uses and processes your personal data in our Data Protection Guideline.

Changes to this Information about Cookies and other Tracking Technologies

We may change this Information about Cookies and other Tracking Technologies from time to time. Any changes we may make will immediately be posted on this Website. We recommend that you check this page regularly to keep up-to-date.

Contact us

If you have any questions regarding our processing of your personal data, or if you would like to present a request about an excerpt from the registry, data portability, correction or deletion please contact us at

SnusArena – SALT LABS Switzerland AG
Grabenstrasse 25
CH-6340 Baar, ZG

If you have a complaint regarding SnusArena’s processing of your personal data, you have the right to submit such complaints to the competent data protection authority.

Links to other websites

SnusArena may provide links to third-party websites or information as a service to our users. If you use these links, you will leave the Website. Such links do not constitute or imply an endorsement, sponsorship, or recommendation by SnusArena of the third party, the third- party website, or the information contained therein, and SnusArena shall not be responsible or liable for your use thereof. Such use shall be subject to the terms of use and privacy policies applicable to those sites.


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